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PURPOSE
Empowering brands to make better (DTC) decisions
by owning their marketplace data and destiny.
Empowering brands to make better (DTC) decisions
by owning their marketplace data and destiny.
Empowering brands to make better (DTC) decisions by owning their marketplace data and destiny.
The Future of Growth Is Happening in Marketplaces
More customers, more transactions, more opportunities. Marketplaces are where commerce is accelerating fastest. Direct to Consumer (DTC) and complete commerce strategies (first-life and second-life or multi-life) recommerce are among the most powerful growth levers available to any brand today. Gierd is determined you can capture that growth while staying in full control.
The Future of Growth Is Happening in Marketplaces
More customers, more transactions, more opportunities. Marketplaces are where commerce is accelerating fastest. Direct to Consumer (DTC) and complete commerce strategies (first-life and second-life or multi-life) recommerce are among the most powerful growth levers available to any brand today. Gierd is determined you can capture that growth while staying in full control.
Own the Opportunity, Not Just the Presence
Being in marketplaces is not enough. Real value comes from owning your data, shaping your brand experience, and making confident, timely decisions for margin and profitable growth. Gierd unifies every transaction into decision-ready intelligence, giving you the clarity to act and the agility to win.
Own the Opportunity, Not Just the Presence
Being in marketplaces is not enough. Real value comes from owning your data, shaping your brand experience, and making confident, timely decisions for margin and profitable growth. Gierd unifies every transaction into decision-ready intelligence, giving you the clarity to act and the agility to win.
Control Turns Scale Into Sustainable Success
Growth without control risks margin erosion and brand dilution. With Gierd, you gain both scale and governance, with intelligent pricing, fraud prevention, and real-time reconciliation embedded in daily workflows. This is how brands turn momentum into long-term market leadership.
Control Turns Scale Into Sustainable Success
Growth without control risks margin erosion and brand dilution. With Gierd, you gain both scale and governance, with intelligent pricing, fraud prevention, and real-time reconciliation embedded in daily workflows. This is how brands turn momentum into long-term market leadership.
Ready for What’s Next
In a fast paced, ever changing commerce landscape, brands that own their marketplace data own their future. The ones that do not, become commodity and obsolete. Gierd equips you to move with the market, adapt to change, and create lasting value wherever your customers are, now and next. More brands that own their destiny will create an economy that thrives on competition, drives greater innovation, reduces the risk of power being concentrated in a few hands, and delivers more value for customers and better places to work.
Ready for What’s Next
In a fast paced, ever changing commerce landscape, brands that own their marketplace data own their future. The ones that do not, become commodity and obsolete. Gierd equips you to move with the market, adapt to change, and create lasting value wherever your customers are, now and next. More brands that own their destiny will create an economy that thrives on competition, drives greater innovation, reduces the risk of power being concentrated in a few hands, and delivers more value for customers and better places to work.
Gierd gives every brand the intelligence to own their outcomes — not just their listings on marketplaces!
Integrity
Integrity
We act as trusted stewards of data.
We act as trusted stewards of data.
We uphold the highest ethical standards by treating data as a responsibility, not just an asset. Every insight we deliver is grounded in accuracy, compliance, and enterprise-grade accountability. Brands rely on our systems to make critical decisions — and we never compromise that trust.
We uphold the highest ethical standards by treating data as a responsibility, not just an asset. Every insight we deliver is grounded in accuracy, compliance, and enterprise-grade accountability. Brands rely on our systems to make critical decisions — and we never compromise that trust.
Transparency
Transparency
We make the invisible visible — in real time.
We make the invisible visible — in real time.
Transparency at Gierd means exposing the full financial truth. We don’t just share information; we structure it, unify it, and surface it with clarity — turning noise into audit-ready visibility that informs every decision.
Transparency at Gierd means exposing the full financial truth. We don’t just share information; we structure it, unify it, and surface it with clarity — turning noise into audit-ready visibility that informs every decision.
Humility
Humility
We let the data lead.
We let the data lead.
We challenge assumptions — including our own. By practicing intellectual humility, we recognize that structured data often knows more than instinct. We’re always learning, always iterating, and always elevating what’s provable over what’s presumed.
We challenge assumptions — including our own. By practicing intellectual humility, we recognize that structured data often knows more than instinct. We’re always learning, always iterating, and always elevating what’s provable over what’s presumed.
Conciseness
Conciseness
We deliver signal, not noise.
We deliver signal, not noise.
Enterprise leaders don’t have time for clutter. That’s why we communicate with precision — distilling complex marketplace activity into clear, actionable insights. No fluff, no filler — just the facts that move business forward.
Enterprise leaders don’t have time for clutter. That’s why we communicate with precision — distilling complex marketplace activity into clear, actionable insights. No fluff, no filler — just the facts that move business forward.
Flexibility
Flexibility
We adapt intelligently, not reactively.
We adapt intelligently, not reactively.
While consistency and structure are our backbone, we remain adaptable to evolving commerce models and marketplace dynamics. Our systems are built to evolve — without compromising auditability or control.
While consistency and structure are our backbone, we remain adaptable to evolving commerce models and marketplace dynamics. Our systems are built to evolve — without compromising auditability or control.
Ownership
Ownership
We adapt intelligently, not reactively.
We adapt intelligently, not reactively.
We believe owning data is the first step to owning outcomes. Internally, we hold ourselves to the same standard: taking full ownership of our work, proactively sharing results, and driving progress with accountability at every layer.
We believe owning data is the first step to owning outcomes. Internally, we hold ourselves to the same standard: taking full ownership of our work, proactively sharing results, and driving progress with accountability at every layer.
TEAM
Three Co-Founders. One Mission. Build the Backbone of Complete Commerce.
Three Co-Founders. One Mission. Build the Backbone of Complete Commerce.
Three Co-Founders. One Mission. Build the Backbone of Complete Commerce.
(Hormozi Principle 2: Say What Only You Can Say)
Gierd was founded by three long-time friends and collaborators — Jordan Sielaff, Jon Pederson, and Woody Dixon — after many years at the frontlines of Amazon, eBay, and SaaS businesses. Frustrated by the operational chaos and data fragmentation plaguing brands in marketplace environments, they came together with a singular mission: to build intelligent infrastructure for Complete Commerce.
Together, they built Gierd not as another feed tool, but as the first true Unified Marketplace Commerce Platform — where strategy, data, and execution finally align.
Gierd was founded by three long-time friends and collaborators — Jordan Sielaff, Jon Pederson, and Woody Dixon — after many years at the frontlines of Amazon, eBay, and SaaS businesses. Frustrated by the operational chaos and data fragmentation plaguing brands in marketplace environments, they came together with a singular mission: to build intelligent infrastructure for Complete Commerce.
Together, they built Gierd not as another feed tool, but as the first true Unified Marketplace Commerce Platform — where strategy, data, and execution finally align.
Jordan Sielaff,
CEO & Co - Founder
Jordan is a sought-after expert in commerce transformation - trusted by global brands, leading associations, and marketplace operators alike. With a career spanning Amazon and eBay, he has pioneered scalable DTC lifecycle programs across insurance, retail, and manufacturing. Known for “closing the loop” in product value recovery, Jordan's edge lies in his unmatched ability to translate fragmented commerce data into bottom-line impact. Today, he leads Gierd with a relentless focus on Complete Commerce - unifying first-life and second-life operations into one intelligent system.
Jordan is a sought-after expert in commerce transformation - trusted by global brands, leading associations, and marketplace operators alike. With a career spanning Amazon and eBay, he has pioneered scalable DTC lifecycle programs across insurance, retail, and manufacturing. Known for “closing the loop” in product value recovery, Jordan's edge lies in his unmatched ability to translate fragmented commerce data into bottom-line impact. Today, he leads Gierd with a relentless focus on Complete Commerce - unifying first-life and second-life operations into one intelligent system.
"I want our team to wake up knowing they're not just building software — they’re helping the world’s best brands make smarter decisions every day."
Jon Pederson,
CPO & Co - Founder
Jon brings two decades of digital product leadership, spanning platform development, ecommerce architecture, and operational scale - much of it shaped at Amazon. His unique gift: blending deep technical insight with practical business execution. Jon has founded and scaled multiple Internet ventures and now channels that expertise into designing Gierd’s core: a modular system that adapts to your business, not the other way around. His product philosophy is simple: insights must drive action. At Gierd, he ensures that happens - at scale.
Jon brings two decades of digital product leadership, spanning platform development, ecommerce architecture, and operational scale - much of it shaped at Amazon. His unique gift: blending deep technical insight with practical business execution. Jon has founded and scaled multiple Internet ventures and now channels that expertise into designing Gierd’s core: a modular system that adapts to your business, not the other way around. His product philosophy is simple: insights must drive action. At Gierd, he ensures that happens - at scale.
"We design for the operator, not the analyst — because what matters is how fast our customers go from insight to impact."
Woody Dixon,
COO & Co - Founder
Woody knows the pain of operational chaos firsthand. Leading ecommerce teams across retail and logistics, he saw how fractured data and manual processes created risk, waste, and margin erosion. That frustration became his motivation. At Gierd, Woody architects scalable execution systems that align teams, tech, and outcomes - all powered by data integrity. He’s the bridge between warehouse reality and boardroom strategy, ensuring orchestration isn't a buzzword - it's your unfair advantage.
Woody knows the pain of operational chaos firsthand. Leading ecommerce teams across retail and logistics, he saw how fractured data and manual processes created risk, waste, and margin erosion. That frustration became his motivation. At Gierd, Woody architects scalable execution systems that align teams, tech, and outcomes - all powered by data integrity. He’s the bridge between warehouse reality and boardroom strategy, ensuring orchestration isn't a buzzword - it's your unfair advantage.
"The best systems don’t just move data — they align people, process, and profit. That’s what we deliver every day."
Robert Evans,
Chief Technology Officer, Gierd
From Systems to Scale: Architecting the Invisible Infrastructure of AI-Powered Commerce
Robert is a product-driven CTO with over 20 years of experience turning complexity into clarity. He’s built, scaled, and exited multiple ventures - always with the same signature: simple systems that scale. From startup velocity to Fortune 500 reliability, Robert leads with architecture that respects both machine logic and human behavior.
At Gierd, Robert ensures our infrastructure isn’t just fast and scalable - it’s human-first, fault-tolerant, and purpose-built to handle the messiness of real-world commerce. Whether architecting multi-marketplace AI orchestration or simplifying fractured data layers, he builds the tech spine that keeps Gierd seamless and silent - even at enterprise scale.
Robert is a product-driven CTO with over 20 years of experience turning complexity into clarity. He’s built, scaled, and exited multiple ventures - always with the same signature: simple systems that scale. From startup velocity to Fortune 500 reliability, Robert leads with architecture that respects both machine logic and human behavior.
At Gierd, Robert ensures our infrastructure isn’t just fast and scalable - it’s human-first, fault-tolerant, and purpose-built to handle the messiness of real-world commerce. Whether architecting multi-marketplace AI orchestration or simplifying fractured data layers, he builds the tech spine that keeps Gierd seamless and silent - even at enterprise scale.
"Infrastructure should never get in your way.
That’s why Gierd runs quiet, clean, and infinitely scalable."
Why Wait? Start Smarter DTC Growth Today!
Why Wait? Start Smarter DTC Growth Today!
Why Wait? Start Smarter DTC Growth Today!
Your First Move to Marketplace Mastery
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© 2025 Gierd
Your First Move to Marketplace Mastery
© 2025 Gierd
Your First Move to Marketplace Mastery
© 2025 Gierd
Your First Move to Marketplace Mastery
© 2025 Gierd